Brief and Informative

Regardless of the topic that you choose to write about, ensure that your post sticks to the specific theme and is as concise as possible. You should ideally be able to get your message across in 200 words, or even less. Any longer and you should consider breaking up the content into multiple posts.

Use keywords that are relevant to your business, industry, and the topic being written about throughout the post, but especially in the titles and headings.

Styling

Be sure to visually break up content using styles such as headings, bullets, numbered lists, and short paragraphs. If you're going to include photos with your post, don't go overboard, really just one or two are all that's needed.