Possibly the hardest part about maintaining a news/blog is coming up with interesting topics that are relevant to your industry and your readers.

Whatever you write about, you want to make sure that it offers informational value to your clients and prospective clients.

Topics that you might consider include:

• Informing of upcoming special events that you will be attending
• Local community-related topics that are relevant to your industry
• How-to's or Top 3-5 lists (Top 10's are too long)
• Special offers on services or products
• Profiles of your products/services in action or customer stories
• Industry news or developments that your readers might find interesting